Industry Resource/Links

  

  Articles/Presentations

Fully Sponsored and Conducted by Drake Direct, Summer 2006.

Presenters: Perry and Rhonda Drake; Conference: The DMA 2006 Annual Conference and Exhibition, San Francisco, CA.

Presenters: Perry and Rhonda Drake; Conference: Annual Circulation Management Conference & Expo, Hyatt Regency Chicago, June 14-16, 2006

Article Contributors: Perry D. Drake & Rhonda Drake; Published: DM News Online Newsletter, February 16,2006

Article Contributors: Perry D. Drake & Rhonda Drake; Published: TM Tipline, January 4, 2006

Presenter: Perry D. Drake; Conference: Annual DMA Non-Profit Conference, Waldorf-Astoria Hotel, New York City, August 17-18, 2005

Article Contributor: Perry D. Drake; Published: Target Marketing TM Tipline, July 20, 2005

Article Contributor: Rhonda Knehans Drake; Published: Subscritpion Marketing Newsletter, July/August, 2005

Presenter: Rhonda Knehans Drake; Conference: Annual DMAW Conference and Expo, Washington DC, May 4, 2005

Presenter: Perry Drake; Conference: Annual DMAW Conference and Expo, Washington DC, May 4, 2005

Presenter: Perry Drake; Event: A Yale Club Luncheon Sponsored by the Direct Marketing Idea Exchange (DMIX), New York City, November 10, 2004

Presenter: Perry D. Drake and Rhonda Knehans Drake; Conference: SAS 2004 Data Mining Technology Conference, Las Vegas, Nevada

Article Contributor: Perry D. Drake; Published: Target Marketing TM Tipline, August 11, 2004

Article Contributors: Perry D. Drake and Rhonda Knehans Drake; Published: Target Marketing Magazine, September 2003

Presenter: Perry D. Drake; Conference: Westchester Direct Marketing Forum, April 15, 2003

Presenter: Perry D. Drake and Rhonda Knehans Drake; Conference: The NCDM 2002 Conference, Orlando

Author: Perry D. Drake; Published: Circulation Management Magazine, November, 2002

Author: Perry D. Drake; Published: DM News, July 22, 2002

Author: Rhonda Drake; Published: Proof (a newsletter of the Direct Marketing Club of New York), April 2002

Author: Rhonda Drake; Published: Deeper, March 2002

Panelist: Perry D. Drake; Conference: DMA Circulation Days, January 2002, New York City

Fully Sponsored and Conducted by Drake Direct; Published by DMA 2001 Statistical Fact Book.

Presenter: Perry D. Drake; Conference: List Vision 2000, New York City

Author: Perry D. Drake; Published: Inside Direct Mail, May 2000.

Author: Perry D. Drake; Published: Inside Direct Mail, January 2000.

Presenter: Perry D. Drake and Rhonda Knehans-Drake; Conference: The NCDM ’99 Conference and Exhibition, Orlando.

Presenter: Rhonda Drake; Conference: The DMA 82nd Annual Conference and Exhibition, Toronto, Canada.

Author: Perry D. Drake; Published: Inside Direct Mail, September 1999.

Author: Perry D. Drake; Published: DM News, August 16, 1999.

Author: Perry D. Drake; Published: Proof (a newsletter of the Direct Marketing Club of New York), July 1999.

Author: Rhonda Drake; Published: DM News, July 27, 1998.

 

  

  

Free Software Downloads

The Plan-alyzer 4.0    

Download this software compliments of Drake Direct absolutely free-of-charge. With The Plan-alyzer 4.0 a marketer can more effectively plan and analyze their marketing tests. Options include sample size estimation, confidence interval calculations and hypothesis testing. It is a user friendly “point and click” software package, compatible with Windows 95 and above (including Windows 2000).

XLSTAT-Pro    

This software package contains many different data analysis and statistical functions for Microsoft Excel including: stepwise regression, logistic regression, factor analysis, cluster analysis, etc. XLSTAT-Pro is fully functional in Excel and all functions can be accessed from a menu or a tool bar. 30 day free trial, $395 for registration. All components are fully functional for the evaluation period. It is actually quite an impressive little package and is very easy to use.

StatCalc    

This software package was developed for students, researchers and business managers who need a desktop statistics calculator. It calculates descriptive statistics, conducts hypothesis testing, determines sample error rates, performs correlation analysis and has graphing capabilites. 30 day free trial, $29 for registration. All components are fully functional for the evaluation period. It is actually a nice little calculator to have readily available on ones desktop. Note: It is not meant for large datasets, but rather for quick and simple calculations right on your desktop. It is a product of AcaStat Software.

Profit Margin Calculator    

This little desktop calculator will help you determine gross profit margins based on the cost of the goods sold and markup. It is absolutely free-of-charge. A nice additon to your desktop. It is provided by KJE Computer Solutions, LLC.

ACT! 2007    

ACT is a contact management system database. With this software you can organize all customer information in one place. 30 day free trial, $199.99 for registration. All components are fully functional for the evaluation period. It is a product of Sage Software.

ClickTracks    

ClickTracks allows you to analyze your clicksteam web data and manage your PPC and SEO campaigns. It was named “Product of the Year” for 2005 and 2006 for “Best Web Analytics Tool.” You can download a trial version for 14 days. Prices start as low as $295 for a fully functional license.

  

  

Industry Association Websites

Industry Association Web Sites

Industry Magazine/Journal/Periodical Web Sites

  • www.dmnews.com – DM News, a weekly journal for direct marketing professionals.
  • www.directmag.com – Direct Magazine, a monthly magazine for direct marketing professionals.
  • www.1to1.com – 1 to 1, a monthly magazine for direct marketing professionals.
  • www.targetonline.com – Target Magazine, a monthly magazine for direct marketing professionals.
  • www.multichannelmerchant.com – Multichannel Merchant Magazine, a monthly magazine for direct marketing professionals dealing specifically with multichannel sales.
  • www.BtoBonline.com – BtoB Magazine, an online journal for marketing and e-commerce strategists
  • www.adage.com – Ad Age Magazine, a comprehensive weekly news magazine covering all aspects of the U.S. advertising business.
  • www.marketingmag.ca – Canada’s equivalent to Advertisting Age
  • www.responsemagazine.com – Response Magazine, a monthly magazine for electronic direct marketing professionals.

E-Commerce Information & Research Web Sites

  • www.emarketer.com – Internet and e-commerce research and survey results.
  • www.wdfm.com – Free weekly newsletter which critiques marketing oriented web sites.
  • www.marketingsherpa.com – Free newsletters, case histories and statistics regarding online marketing.
  • www.wilsonweb.com – Web marketing and e-commerce tips and hints by Dr. Ralph F. Wilson.
  • www.ecommercetimes.com – Current news regarding the world of e-commerce and e-business.
  • www.internetnews.com – Internet and e-commerce statistics covering a wide range of topics including PC penetration by geographic region, Internet usage numbers by month, top web sites, etc. The list is quite exhaustive and is compiled from sources such as AOL, Nielson Ratings, Harris Interactive, etc.
  • www.imediaconnection.com – Marketing news, features, podcasts covering the online marketing sector.
  • www.customerthink.com – CRMGuru – the global thought leader in customer-centric business.
  • www.clickz.com – Expert advice about Internet marketing, email, brand and interactive marketing, and search engine marketing.
  • www.marketingvox.com – Online marketing, internet marketing and e-marketing news for media buyers.
  • www.mediapost.com – Online resource for all advertising media profesionals-print, online, radio, TV, cable….
  • www.marketleap.com – Free search engine marketing tools for your website analysis: Link Popularity check, Search Engin Saturation and Keyword Verfication.
  • www.alexa.com – Another free tool that provides traffic rankings and related links for the top 100,000 web sites.

Other Pure Informational & Research Web Sites

  • www.jup.com – Internet and e-commerce research and survey results. Free, but registration is required.
  • www.exporthotline.com – This site houses hundreds of national and international government reports covering the rules, regulations, trends and forecasts of product and service sales by country. For example, in one extensive report you can learn of Italian e-commerce habits, trends and forecasts. In another report you can learn of the state of the TV cable market in Sweden. Free, but registration is required.
  • www.amrresearch.com – Web site of AMR Research, a leading provider of business application and technology research for global organizations. View partial reports covering such topics as e-commerce, customer relationship management, and other strategic business applications.
  • www.harrisinteractive.com – Web site of Harris Interactive, a worldwide market research firm best known for pioneering the use of the Internet to conduct scientifically accurate market research. Search their extensive library for relevant industry findings.

Census Information Web Sites

  • www.census.gov – U.S. Census Bureau web site full of information and free reports, mappings and data for download. You can even input your address and learn the average income and age in your block group.
  • www.freedemographics.com – Offers unlimited access to U.S. Census data.

General Data Mining Web Sites

Information Technology Web Sites

  • www.geek.com – A user friendly web site offering a free on-line glossary that will help you better communicate with your IT group. Great cross referencing of terms in every definition. Quite exhaustive. Ever wondered, for example, what OLAP processing means?

Informational Data Hygiene Web Sites

  • www.g1.com/Solutions – The web site of Group 1 Software, which provides very useful descriptions of address standardization rules and regulations, NCOA processing and other data quality processes.
  • www.grcdi.nl/products.htm – The web site of Graham Rhind, an expert in international (and national) address standardization and cleansing. Graham is also the author of three books on this subject. This site gives an abundance of information and live links.
  • www.semaphorecorp.com/cgi/form.html – The web site of the Semaphore Corporation offering free address standardization and file deduping software. At this link, you can type in a non-standardized address such as “6B 214 168, Bronx, NY, 10456” and out will come “214 East 168th Street, Apt B6, Bronx, NY, 10456-2807.” Give this little online address standardization routine a try!

Privacy Rules & Regulations Web Sites

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    Provide up to date insights, resources and information on database marketing as well as online marketing from search engine optimization to Email marketing
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